The Marketing Management option provides students with skills necessary to be successful in a number of management-level positions in retailing and sales. This option is directed more to the management skills in retailing of products and services. It also emphasizes the psychology and skills of selling on the retail and direct/professional level.
Students are provided with a variety of courses to develop skills in communications, mathematics, computers, accounting, as well as business and management. A faculty advisor will assist the student develop an appropriate program to meet his/her career goals.
Employment opportunities are unlimited, depending upon the individual’s strengths and interests. Opportunities in the dynamic, ever changing field of retailing/sales remain strong.
| Course Code | Course Title | Credits |
|---|---|---|
| BADM 103 | Leadership Techniques | 1 |
| BADM 201 | Principles of Marketing | 3 |
| BADM 202 | Principles of Management | 3 |
| BADM 217 | Promotion and Advertising | 3 |
| BADM 240 | Sales | 3 |
| BADM 244 | Sales Seminar | 3 |
| BADM 251 | Personal Finance | 2 |
| BADM 260 | Principles of Retailing | 3 |
| BADM 270 | Small Business Management | 3 |
| BADM 281 | Organizational Behavior | 3 |
| BADM 282 | Human Resource Management | 3 |
| BADM 291 | Management Seminar | 2 |
| BUSN 120 | Fundamentals of Business | 3 |
| BUSN 170 | Entrepreneurship | 3 |
| BUSN 282 | *Professional Development | 1 |
| Related/General Education Courses | ||
| ACCT 118 | Applied Accounting | 3 |
| ACCT 215 | Business in the Legal Environment | 4 |
| COMM 110 | Fundamentals of Public Speaking | 3 |
| CSCI 116 | Business use of Computers | 3 |
| ENGL 110 | College Composition I | 3 |
| ENGL 125 | Intro to Professional Writing or | 3 |
| ENGL 120 | College Composition II (3) | |
| FYE 101 | First Year Experience | 1 |
| Wellness elective(s) | 2 | |
| ACCT, BADM/BUSN, ECON electives | 6 | |
| Math elective (BOTE 108 or MATH 102 or MATH 103) | 3 | |
| TOTAL REQUIRED CREDITS | 70 | |
| * Participation in Delta Epsilon Chi (DEX) required. | ||
| Suggested sequence of study | ||
| First Semester | Second Semester | |
| BADM 201 | ACCT 118 | |
| BADM 240 | BADM 103 | |
| BADM 251 | BADM 202 | |
| BADM 260 | BADM 244 | |
| BUSN 282 | BADM 270 | |
| ENGL 110 | BUSN 120 | |
| FYE 101 | ENGL 120/125 | |
| Wellness elective | ||
| Third Semester | Fourth Semester | |
| ACCT 215 | BADM 281 | |
| BADM 217 | BADM 291 | |
| BADM 282 | BUSN 170 | |
| CSCI 116 | Business elective(s) | |
| MATH elective | COMM 110 | |
| Wellness elective | ||
The applicants must be high school graduates or equivalent. Work experience and marketing or general business courses are helpful.
Upon successful completion of the required courses, students will be awarded an Associate in Applied Science degree in Business Management with an emphasis in Marketing Management.
