This course will present students with the fundamentals of marketing research for understanding the role of research in managerial strategic planning, defining the problem, designing research instruments, and analyzing data to make the proper recommendations.
None
Basic Marketing Research, Gilbert A. Churchill, Jr. and Tom J. Brown. Thompson/ South-Western, 6th Edition - Copyright 2007
Contact Coleen at the NDSCS Bookstore for the most current textbook information (1-800-342-4325, ext 2239 or coleen.thoe@ndscs.nodak.edu). You may also visit the Bookstore web site at http://www.ndscsbooks.com/ and search for book information by class by clicking the "Textbook" tab.
Software: Microsoft Word is needed for all online classes. If additional software is needed for a particular course, it will be indicated in the online course schedule.
Email: Students taking online classes from NDSCS also need a working email account. Be sure email address is updated in student record in PeopleSoft system.
Internet Access required. High speed Internet service is highly recommended. If students are unable to get high speed service, an alternate site may be needed to view some of the course components.
As a result of this course the student will be able to :
1. Formulate the problem.
2. Determine the research design.
3. Determine the data collection method.
4. Design the data collection forms.
5. Design the sample and collect data.
6. Analyze and interpret the data.
7. Prepare the research report
Grading Policy
The student will be evaluated by:
All assignments and exams are evaluated on a point basis. The chapter exams are worth 20 points. Various assignments are normally 10 points each. As noted below, the discussions will be scored weekly.
Your performance in this class will be based on the quality and accuracy of your assignments, quizzes, and exams. Assignments that do not meet the deadlines given by the instructor will be reduced 10% per day.
Points will be earned in the gradebook for your participation in the assigned discussions. Points will be assigned using the following method and may be computed on a combination of columns 1 through 3:
Each cyber cafe or discusssion contribution is worth a possible 10 points.
BEST |
Pts |
GOOD |
Pts |
MINIMUM |
Pts |
| You respond with an opinion or information pertinent to the topic.
Use two or more complete sentences. |
5 max |
You respond with an opinion or information that is pertinent to the topic but in only one sentence. | 3 max |
You respond with an opinion or information not pertinent to the topic. | 1 max |
| You not only post your thoughts, but also post reaction to another student as described above. | 3 max |
You not only post your thoughts, but also post reaction to another
student as described above. |
1 max |
You not only post your thoughts, but also post reaction to another
student as described above. |
1 max |
| 0-1 spelling or grammar errors |
2 max |
2-3 spelling or grammar errors |
1 max |
4 or more spelling or grammar errors |
1 max |
| Total Possible Points Rubric #1 |
10 |
Total Possible Points Rubric #2 |
5 |
Total Possible Points Rubric #3 |
3 |
Grading Scale
A = 90-100
B = 80-89
C = 70-79
D = 60-69
Students should estimate approximately three hours of course work per credit per week for NDSCS classes. For example, a three-credit class may require approximately nine hours of work time a week for the student. This amount may vary by class and by student.
Submitting Assignments
Please follow the order of units as listed within the course. Each unit will build onto the next one and will be accessible according to the posted Schedule.
Assignments and quizzes within each chapter are due within specified time frames. Refer to the Schedule for specific due dates. Assignments not completed by the specified deadline but submitted late will have 10% of grade points deducted at instructor's discretion. No points will be assigned for incomplete assignments.
Be prepared to spend at least four (4) hours per week in the online class, studying, and completing assignments.
All assignments should be turned in via Dropbox unless otherwise specified. You are strongly encouraged to make hard copies of your assignments and communications with the instructor to avoid losing data in the case of technical issues. At the first sign of problems, contact your Internet Service Provider (ISP) immediately.
| It is your responsibility to access the class on another computer in the event of hardware or software problems. If your problems are not cleared up within 12 hours, contact the instructor by telephone to make other arrangements. |
Policies and Procedures
NDSCS online students should be aware of various policies and procedures such as those listed below.
Attendance - Students are expected to log into their online classes frequently during each week of the semester and to submit course work on time to meet due dates set by the instructors. Attendance and class participation is monitored and students not submitting work in their online classes may be dropped from the class. Review the Attendance Policy for further details.
Computer Access - It is the student's responsibility to maintain access to a working computer and Internet connection to keep up in online class assignments. Because computer problems do occur, students should have a plan for alternative computer access in case of computer problems. Students will be able to access their online classes from any computer with an Internet connection.
Refund Policy/Withdrawal Refund Schedule
Academic Calendar - Online classes follow the same calendar as regular on-campus classes. They begin with the semester begins and students do not need to log in at specific days/times but instructors do set due dates for assignments and exams to be submitted so there is structure to the classes. Online classes are not self-paced but do provide flexibility in that they are accessible 24/7 to allow students to work around other commitments when doing their course work.
Academic Integrity - Integrity is an NDSCS core value and there is an expectation that all students, as members of the college community, adhere to the highest levels of academic integrity.
Dishonesty in class, laboratory, shop work or tests is regarded as a serious offense and is subject to disciplinary action by the instructor and dean of the respective division. For more information, refer to the NDSCS Student Planner or College Catalog under College Policies and Basic Regulations of Conduct.
Types of Misconduct
Disabilities and Special Needs
If you have a disability for which you are or may be requesting an accommodation, you are encouraged to contact both your instructor and the Disability Support Services Office, 225 Mildred Johnson Library (phone 701-671-2623, 800-342-4325, ext 32623) as early as possible in the term.
Other College Policies can be found in the Catalog.
Student-Instructor Communications
While an online class is available 24 hours a day and offers greater flexibility for the student and instructor, keep in mind that your instructor will not be available 24 hours a day. I will check my email, voicemail, and Cyber Office messages on a regular basis, but there may be times when I am unavailable due to other commitments and job responsibilities. I will respond to email, voicemail, or Cyber Office messages as time allows. As a general rule, you can expect your direct question to be answered within 24 hours during week days.
When sending an email, please include your full name so I know to whom I'm responding. Often, the email address does not indicate who is sending the message.
You can contact me in any way that is easiest and best for you in the particular instance. There are several areas inside the course area that you can post a message -- keep in mind that these posted comments are visible to everyone enrolled in the class. Many times, this is appropriate and exactly what you WANT ... at other times you may have comments or questions that you want to be more private. At these times please contact me by email or by phone.
I will check my email REGULARLY during the work week ... I need YOU to do the same! It is CRITICAL that you check your email at least every 24-48 hours ... it is also CRITICAL that you come into the class at least every 24-48 hours to look for postings etc.
If I expect to be unavailable for more than 24-48 hours, I will notify you by email or a posting. I will appreciate it greatly if you would do the same.
Exams are done online. Instructors may require a proctor be present for online exams. When the semester begins, check your course information for the proctor form and proctor criteria.
Online classes follow the same academic calendar for start and end dates as regular on-campus classes. While there is no set time for students to be logged into a class each day, instructors do set due dates for assignments and exams. Students should lot into classes frequently to keep up with announcements and to keep up with course work. Online classes are not self-paced.
You may want to print the NDSCS Academic Calendar reference during the year. It includes semester start and end dates, final days to add/drop classes for each semester, vacation dates, etc.
Duane Pederson
duane.pederson@ndscs.nodak.edu
1-800-342-4325, ext 32771 (701-671-2771)
Horton Hall 204E
